{"id":4910,"date":"2019-06-09T15:19:11","date_gmt":"2019-06-09T13:19:11","guid":{"rendered":"https:\/\/celagenix.onpressidium.com\/reasons-why-analytics-is-the-key-to-digital-transformation\/"},"modified":"2022-11-07T15:36:51","modified_gmt":"2022-11-07T13:36:51","slug":"reasons-why-analytics-is-the-key-to-digital-transformation","status":"publish","type":"post","link":"https:\/\/celagenix.com\/reasons-why-analytics-is-the-key-to-digital-transformation\/","title":{"rendered":"Reasons why Analytics is the key to Digital Transformation"},"content":{"rendered":"

Reasons why Analytics is the key to Digital Transformation<\/u><\/strong><\/span><\/h3>\n

Digital Transformation is changing the way people and businesses operate across the world. It has become a board-level mandate in organizations around the world. Major players like Nike, Nestle, and Apple, which are well-cushioned as brands, are now shifting their focus to the technology they leverage. Since the opportunity for real growth lies in Digitalization, the driving force behind many such established enterprises is to invest in data-centric business models so that new and digitally savvy companies don\u2019t get ahead of them. This is where systematic education in Digital Marketing in the form of a Digital Marketing Certification<\/a> comes in. International Data Corporation (IDC) estimates that over the next five years, there would be a growth of up to $20 trillion in this domain. However, for every technology, the heart behind success lies not in the collation of data, but its analysis \u2013 analytics.<\/p>\n

The widespread digitization of business <\/a>processes has led to the dramatic evolvement of data and its importance in the current world. Data is generated in astonishing magnitudes through our day to day life; whether we are searching for a nearby restaurant, paying bills, navigating through an unknown city or merely \u201cliking\u201d a photo online. A Digital Marketing Certification equips one with understanding these ambiguous activities. However, only storage and collation of data will not add any value to businesses. Unless businesses can analyse data for actionable real-time insights, this data is a small figure.<\/p>\n

Analytics enables one to investigate past business performance to gain insights and drive better business planning, and hence results. It includes all the necessary skills, technologies, practices required for continuous iterative exploration. The central idea is the integration of data that has been generated through traditional business practices with Business Analytics to create an ecosystem which can enable a business to develop new inputs while operating on its existing knowledge.<\/p>\n

Big brands like Amazon, Apple or Disney, have recognized the power of analytics and have encapsulated it within business processes to understand their customers better and provide them with an unmatched experience.<\/p>\n

As we move into the future, digitalization is seen as a core competency and a service qualifier rather than innovation or a service winner. Customers are no longer satisfied when they are treated as a group of people, with little regards for their likings and lifestyle; they expect individual attention and highly customer-oriented service. Deployment of advanced analytics <\/a>in each interaction, transaction, and process with the customer is surfing the next wave of productivity and growth.<\/p>\n

Analytics is playing an indispensable part in the digital transformation of businesses. It\u2019s now an accepted fact that data analysis drives business value. Analytics enables the company to be proactive and make factually correct decisions by providing various trends in their processes, which can be easily missed but are however caught by analytics. Analytics makes all of this possible via forecasting, optimization, predictive analytics, and text mining.<\/p>\n

Benefits of Analytics<\/u><\/span><\/h3>\n