Sales
Enablement
& Pricing
Strategy
How you delivery value and charge for it
Sales
Changes in consumer behaviour
demand a rethink of sales configuration
Directly correlated with the success or underperformance of any business or organisation is the effectiveness of its sales enablement function. Where value innovation and portfolio strategy focus on products and services, sales enablement and pricing strategy focus on how said products and services are charged for and ultimately delivered to clients, and by whom. Regardless of business type or industry, customer-facing protocol remains at the top of the strategic agenda, notwithstanding the lack of attention or consideration that it often receives due to rigid organisational structures, old habits, past successes, sub-optimal time management, redundant systems or processes, poor cross-organisational alignment, and restrictive company cultures, to name a few.
With our holistic new generation approach to strategy and sales enablement, we help business owners and senior management re-engineer and optimise their sales force strategy and effectiveness for accelerated growth.
In our approach, we deploy a proprietary assessment methodology from which co-create solutions to dislodge detractors from performance and bolster key enablers and strategic differentiators. From pricing to distribution, we focus on pains and gains in every cycle of the customer journey and experience, supporting key strategic decisions with data, insights, key performance indicators, and other, sales-related metrics. Working with key decision-makers, employees and customer-facing representatives, we uncover latent growth potential, develop sales training programmes, enable tactical resource allocation, and facilitate cross-organisational alignment across the entire value chain of the business or organisation.
How we help clients
- Sales funnel diagnostic
- Sales force strategy and effectiveness
- Strategic change management
- Incentive programmes
- 360-degree performance appraisals
- Value chain integration
- Cross-sell and upsell strategies
- Data mining and leveraging strategies
- Leverage marketing
- Networking capability
- Key performance indicators
- Price differentiation strategies
- Segmentation strategies
- Brand advocacy
- Messaging architecture
- Content writing and curation
- Creative media design