Marketing

Reasons why Analytics is the key to Digital Transformation

Reasons why Analytics is the key to Digital Transformation Digital Transformation is changing the way people and businesses operate across the world. It has become a board-level mandate in organizations around the world. Major players like Nike, Nestle, and Apple, which are well-cushioned as brands, are now shifting their focus to the technology they leverage. …

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The value of block-chain is in how it changes relationships between people and organisations

The value of blockchain is in how it changes relationships between people and organisations Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been tampered with. A bit like describing the internet as “hypertext transfer protocol” – it might be true, …

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Marketplace Predicament

Marketplace Predicament The predicament we have is the current system is that the interest/ profit of companies are foremost. No matter the means, whether ethical or unethical, the company must profit. That’s why any outside activities that threaten the company will be supressed in any way possible. Any creativity is rewarded only if it serves …

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Digital Business and Crypto

Making money from money Since the US dollar as world trade currency abandoned gold as backup for the fiat currency, money went into large-scale “printing from air” This era of unlimited money printed from thin air, created the illusion of effortless wealth based on making money from money rather than earning pay for labour. The …

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Five winning plays for digital transformation

Five winning plays for digital transformation: What does digital transformation mean for legacy systems? Digital transformation might be where companies want to be, but that doesn’t mean IT leaders can afford to forget about their existing infrastructure investments. Gartner says 90% of current applications will still be in use by 2023. This older kit can …

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What Should a Digital Marketing Plan Contain?

What Should a Digital Marketing Plan Contain? An integrated digital marketing strategy is essential. Note the emphasis on ‘integrated’. It’s important digital marketing strategies aren’t isolated from marketing and business strategies with which they should be aligned, in fact, a better label is ‘multichannel marketing plan’… In this blog, we will drill down into some …

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